Androgynous models / Brand identity crisis / Brand reinvention failure / Bud Light comparison / Consumer backlash / Culture / Economy / Jaguar ad campaign / Jaguar advertising / Jaguar controversy / Luxury car brands / Luxury car marketing / Marketing missteps / Populist brand response / Social media reactions / Virtue signaling in advertising / Woke marketing
Jaguar Goes Woke
by Jaguar Goes Woke: A Case Study in Brand Identity and Cultural Missteps Let’s explore the fallout of Jaguar’s campaign… Jaguar, the iconic British luxury car …